In a latest online survey carried out in America by venture capital firm Blockchain Capital (BC), published on April 30, shows that Bitcoin (BTC) awareness and popularity has increased despite the bear market of 2018.
“The results highlight that Bitcoin is a demographic mega-trend led by younger age groups”,
Spencer Bogart, a partner at Blockchain Capital said.
Bogart further went on to say that a staggering 20 per cent of the respondents aged 18-35 claim they already own Bitcoin, the worlds first and most popular cryptocurrency to date.
The survey was conducted by Harris Poll, on behalf of BC, running from April 23-25 2019, consisting of a representative sample of 2,052 American adults ranging from ages 18 to 65 and above.
Per the survey results, a total of 9 per cent of the American population already owns Bitcoin. The percentage of people who have heard of Bitcoin rose from 77 per cent in October 2017 to 89 per cent in April 2019.
The questions of interest included six key aspects, “Bitcoin awareness, familiarity, perception, conviction, propensity to purchase and actual ownership”. Of all the areas considered the categories proved to show improvement from the previous survey carried out in October 2017.
The results showed that the percentage of people either “strongly” or “somewhat” agree with the statement that “Bitcoin is a positive innovation in financial technology” has risen by 9 per cent.
In regards to the statement that “most people will be using Bitcoin in the next 10 years”, this rose from 28 per cent to 33 per cent.
The familiarity of BTC has increased from 30 per cent in 2017 to 43 per cent in 2019, with 60 per cent of people aged 18-34 claiming that they are ‘somewhat familiar’ with BTC.